Redhouse Group scores big in continental advertising awards


25 Aug 2016 | by
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Redhouse Group scores big in continental advertising awards

Integrated Marketing and Communication powerhouse, Redhouse Group, is the winner of the coveted advertising award-Grand Prix in the just concluded 2016 Loeries Awards held in Durban, South Africa.

The Redhouse Group won the award through its advertising and marketing firm, BBDO Mediaedge Interactive.


The Loeries is an Africa and the Middle East Advertising Industry initiative that recognises, rewards, inspires and fosters creative excellence in the brand communication industry.

 

BBDO Mediaedge Interactive scooped the Gold and Grand Prix in the category of Digital and Interactive Communication. The campaign also won a Silver in the Media Innovation category. The Grand Prix is awarded to an entry if it is deemed to be truly exceptional and representative of the highest possible standards.

 

The Loeries Awards are known to promote and support creativity by helping marketers; agencies and consumers appreciate the value of ideas and fresh thinking. The awards are judged by an independent and anonymous panel of judges and are considered to be the highest accolade for creativity and innovation across Africa and Middle East.

 

Speaking about the award, Robert Ng’ang’a the lead Creative Director who worked on the campaign said,  “our goal was to touch each and every Kenyan with this communication and the Twende Kazi, Team Kenya campaign achieved just that.” This campaign, added Ng’ang’a, was a rallying call to – over and above market one of Kenya’s most iconic brands, also unify Kenyans in spite of our diversity, and often trying times.  

 

Ng’ang’a added that the intention was to change the mood of the nation, rekindle a spirit of unity and also bring back Tusker into the hearts and minds of Kenyans as a the most loved and admired national brand.

 

The Twende Kazi, Team Kenya campaign rallied Kenyans to support and celebrate sports heroes by joining the Team Kenya movement. This was done through a creation of an USSD platform that was used to communicate and reward Kenyans for joining the team to support the country’s heroes and heroines such as the Rio Olympic team that saw Kenya win 13 medals – six gold, six silver and one bronze.

 

“The evolution of technology over the last two decades has drastically changed the way brands and businesses execute their communication. The most effective campaigns integrate the best of traditional and online channels to deliver holistic story-telling strategies. This is a win to all Kenyans,” said Ng’ang’a.

 

Commenting on the win, BBDO Media Edge Managing Director, Esther Ngomeli said that theBBDO Africa Network was the only agency to snatch 2 Grand Prix Loeries at the 2016 Africa's premier creative awards. “Even more gratifying, beyond notching up with unprecedented 16 trophies for the Africa network, we also won this historic Grand Prix, Gold and Silver - a real first for Kenya.”

 

 

Below is the full list of the BBDO Africa winners;

 

1.     Grand Prix - Chicken Licken’s “Kung Fu” TV, Film & Video

2.     Grand Prix -Tusker Lager ‘Team Kenya’ Digital & Interactive: Mobile Advertising

3.     Gold - Chicken Licken’s “Kung Fu” TV, Film & Video

4.     Gold - Tusker Lager ‘Team Kenya’ Digital & Interactive: Mobile Advertising

5.     Craft Gold - Chicken Licken’s “Kung Fu” in TV, Film & Video – Production design

6.     Craft Gold - Chicken Licken’s “Kung Fu” in TV, Film & Video – Direction

7.     Campaign Silver - Chicken Licken’s “Kung Fu” in the category Digital Integrated Campaign

8.     Silver - Tusker Lager Team Kenya in category Media innovation

9.     Silver - “The masters Collection” Digital & Interactive Communication (140 BBDO)

10.            Bronze - Coronation Digital & Interactive – Microsite

11.            Bronze - Coronation “Sirens & Sacrifice” in TV, Film & Video

12.            Bronze - Guinness African Special “Alive Inside” in TV, Film & Video

13.            Bronze - Coronation “Money Maker” in TV, Film & Video

14.            Bronze - Coronation “Hard Work Stories” in TV, Film & Video

15.            Bronze Chicken Licken’s “Kung Fu” in Integrated Campaign

16.            Bronze - Mercedes-Benz “Virtual reality experience” in Service design

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